Globalizing "El Tri": Mexican fans in the U.S.A.

Our inaugural meeting of 2012-13 was an exciting affair. It revolved around Javier Pescador’s new work on Mexican fans of “El Tri” in the United States. The uses of wrestling masks, Aztec symbols, churros and other markers of Mexican-ness demonstrate some of the ways in which fans are helping to transform the Mexican national team into a global brand.

The discussion covered many important topics and themes, including youth soccer, commercial and media imperatives, differences between Mexico-based and U.S.-based fan experiences, club vs. national team tensions (in MLS, for example), and the sources and methodology informing this research. Pescador’s Flickr photostream here is worth checking out.

Participants: Alejandro Gonzales, Hikabwa Chipande, Ben Smith, Ed Murphy, and Peter Alegi (all with the author in East Lansing); David Keyes, Corry Cropper, Melissa Forbis, Ana Paula Martinez, Andrew Guest, Sean Jacobs, Chris Bolsmann, and David Kilpatrick (via Skype).

Listen to the audio recording here.

 

2012-13 Season Gets Underway: Mexican Fans in the U.S. & the "El Tricolor" Brand

On Wednesday, September 26, at 1pm EDT, historian Juan Javier Pescador (Michigan State University) will participate in a discussion of his paper entitled “Global Fútbol, the Masked Fan and Flat Screen Arenas: Mexican Soccer Communities in the United States and the Genesis of the Tricolor Brand in Global Landscapes, 1970-2012.”

This paper analyzes the profile, evolution and transformation of Mexican soccer communities in the United States in the context of current globalization processes that are redefining national identities, recreational activities, ideals of youth and manhood, and consumer practices among people of Mexican origin or descent in the United States. Focusing on the interactions and connections U.S. Mexican soccer communities have developed with the Mexican national team and with the increasingly dominant Big Time sports global media, this study discusses new ways of producing and framing Mexican nationalist symbols in global arenas with significant and unexpected consequences.

The session, as is our custom, will be physically held in East Lansing, Michigan, and live online via Skype. For a copy of the paper and to participate online please contact Peter Alegi at alegi [at] msu [dot] edu and provide your Skype name.